An additional approach that I have found useful is to step away from the material for a while and then return with fresh eyes. Looking at it from a different point of view helps me see the core message that truly stands out.
Red pen edits are nothing new for some of us more seasoned folks. Decades ago, when I worked in a museum’s development team, we got one of our solicitation letters back from a local business owner – covered in red ink. Not a fun experience, but it did get our attention.
This is a helpful read!
An additional approach that I have found useful is to step away from the material for a while and then return with fresh eyes. Looking at it from a different point of view helps me see the core message that truly stands out.
Love this reminder on cutting for clarity, thank you Ami.
What a simple yet powerful trick!
Red pen edits are nothing new for some of us more seasoned folks. Decades ago, when I worked in a museum’s development team, we got one of our solicitation letters back from a local business owner – covered in red ink. Not a fun experience, but it did get our attention.