6 Comments

The power of mental accounting...great approach and super insightful as every single piece of content you share, thanks!

https://en.wikipedia.org/wiki/Mental_accounting

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Love this mindset shift -- we could all benefit from thoughtful budgeting.

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Love this - Could you maybe expand a bit on the mechanics of your budget? Do you budget for these in a ball park way as in 5% -10% of projects will fail this year or do you get more specific and say 1 or 2 of these projects planned for this quarter/half will be a dud?

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I believe your post gets at this concept already, but I feel a really valuable aspect of this approach is to avoid sunk cost fallacy. Which can kick in when failure is not an option i.e. budgeted for

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Enjoyed the failure series. Thanks for sharing yout thoughts

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