7 Comments
Apr 12, 2023Liked by Ami Vora

I happen to be working on something like this right now so there are some useful reminders here about how I can improve my approach

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I have read multiple write ups on how to write product vision and this is one among the best, thanks Ami for the same.

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Thank you. Insightful....

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I am happy to report that is also how I operate when it comes to define strategy.

Question: how can I teach the PM on my team think this way even if some of them are not at the level defining strategy yet?

As now I looking back how I evolve in the past 8 years as PM and now a leader, product management starts with the mindset; with the right mindset, it will organically inform the right approach corresponding to the context, be it gathering input from stakeholders, consulting core development team or interviewing end users.

Thanks

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I agree the vision is Step 1, and subsequent steps are continuously reconciling with said vision, once everyone is able to articulate it: https://open.substack.com/pub/paninid/p/attn-product-leadership-criteria?r=4hxgy&utm_medium=ios&utm_campaign=post

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Reminder not to listen to your customer base entirely.

There is this quote by Steve jobs that states "Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page."

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author
Apr 13, 2023·edited Apr 13, 2023Author

I might have a slightly different take -- I think it's always important understand a customer's underlying *needs*, though we might have different opinions about the right *solutions*. Eg, I bet Henry Ford's customers had a need to get somewhere quickly and safely (and maybe with a way to show their status / personality)...

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