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Wow! Absolutely loved this one. Understanding what human needs a product is fulfilling, is a great way to look at how features are developed.

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Don't just copy and paste. It's important to understand the strategy, vision and strength of your competitors (or that app you saw the feature on) as they might not aligned with yours. Maybe you should do the opposite or maybe it's not relevant for you.

Don't build another feature for the graveyard.

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