In the example of WhatsApp’s interfaces, which blend elements of the operating system, how do you see the relationship with companies that are increasingly investing in their own design systems? Do you think this pursuit of visual identity could interfere with the simplicity of just adapting the product to the operating system?
I'm all for companies investing in their own design systems! (That was actually in an earlier draft of this post and I took it out for length :) )
Not everything needs to look like the operating system -- it just needs to be consistent with itself, because that builds a sense of predictability and control.
I think it's great to create new patterns, especially for new types of interactions or new feelings you want to elicit -- and then build consistency and muscle memory around them.
The underlying fact behind this “simple” philosophy is to keep it intuitive to your target audience. Nice article Ami.
Interesting though, in design - simple better ✨
Great post Ami.
I always thought the triangle was a paper aeroplane!
That's how I see it too!! I only recently realized that not everyone sees it the same way :)
Excellent article. The suggestion is subtle yet significant. I believe that many of these small enhancements greatly enhance user satisfaction.
Interesting point of view!
In the example of WhatsApp’s interfaces, which blend elements of the operating system, how do you see the relationship with companies that are increasingly investing in their own design systems? Do you think this pursuit of visual identity could interfere with the simplicity of just adapting the product to the operating system?
I'm all for companies investing in their own design systems! (That was actually in an earlier draft of this post and I took it out for length :) )
Not everything needs to look like the operating system -- it just needs to be consistent with itself, because that builds a sense of predictability and control.
I think it's great to create new patterns, especially for new types of interactions or new feelings you want to elicit -- and then build consistency and muscle memory around them.
"Simple products are immediately familiar and usable". +1