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Hemant's avatar

I loved the angle on how a feeling of "control" can also lead to "ownership" or the feeling of "making it my own". This succinct piece helped me see "control" in the UX layer as a lever for retention as well as eventual advocacy for our products. Thanks for the insight A Vora!

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Stoic Product Manager's avatar

I love the simplicity of the example of switching the lights on. Anyone can extrapolate it to any action taken by the user in their product.

I signed up to your substack after hearing you talk at Lenny's podcast and I love your writing. So simple, honest and to the point. No need to cut 15 minutes out of my day to read the piece.

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