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I loved the angle on how a feeling of "control" can also lead to "ownership" or the feeling of "making it my own". This succinct piece helped me see "control" in the UX layer as a lever for retention as well as eventual advocacy for our products. Thanks for the insight A Vora!

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that's a great insight, I see that in action with the alarm feature. You set it and it works, even if you forgot to disable it for Saturday or Sunday morning

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