The Hard Parts of Growth

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When I’m in the middle of what feels like a fire — whether it’s a small crisis at work or navigating how fast our industry and world are changing — I…
Ami Vora
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One of the hardest trade-offs we make as product managers — and as humans — is between a tangible benefit and an intangible cost (or vice versa). When…
Ami Vora
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This past winter, I was exhausted. Having a third kid during the pandemic, working through another eventful year at WhatsApp, and scaling our teams left…
Ami Vora
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When I first started managing, I expected that I’d magically have more time since I could delegate important problems to people on my team. But team…
Ami Vora
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When I’m building a product, I think a lot about what it should feel like. What’s the best analogy or metaphor I can come up with to describe that…
Ami Vora
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How many times have you seen a senior industry leader who's done amazing things in their past roles come into a new company or team and...struggle…
Ami Vora
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One of the most useful self-hacks I’ve found is to think of my skills in terms of upgrade cycles — shipping a “new version” of myself frequently, with…
Ami Vora
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When I first became a manager I thought it’d be an easier, better version of my individual contributor role. I’d get more done, and everyone would…
Ami Vora
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A few years ago, I was in a big meeting with a ton of senior execs, and I was trying to point out a weakness in our product. I could feel the group…
Ami Vora
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Early in my career, I remember asking the most senior engineer I worked with to join an urgent meeting that week. They agreed. But when I sent the…
Ami Vora
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I always feel more confident making product decisions when I have a clear picture of the user. If I can feel what they feel, I know I’ll make better…
Ami Vora
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One of the hardest things about building a product like WhatsApp is that, as a development team, we’re primarily not building for ourselves. Instead we…
Ami Vora
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